1/27/2024 0 Comments Jing boran spirited away![]() It has been like a big wave, pushing the development of the industry," he noted in the report. "Three years ago, I didn't expect my career would become so full of life. Additionally, the name of the studio sounds similar to the Chinese word for "enough," which is a reminder for him to be modest. ![]() Three years ago, Huang founded the Zhuyewenhua studio, or the "Bamboo Art Studio." Huang said he chose bamboo to represent his new business because of its symbolic connotations in Chinese culture, such as the plant's straightness representing uprightness. I enjoyed the process of creation and rediscovered that feeling I had when I was in college," he said. "I had engaged in advertising for many years, but I felt that designing posters is much more fun than advertisements. The success of his first poster gave Huang the motivation to embark on a new career adventure. After many proposals and drafts, the posters for The Sun Also Rises finally debuted at the Cannes Film Festival, where they received unanimous praise. "I did not have any concerns because I had never done a movie poster before. At the time, Huang had no idea how this would change the trajectory of his life. One day he was tasked with designing the poster for Chinese film director Jiang Wen's movie The Sun Also Rises. Touching people's hearts is the core and the essence of a successful advertisement, which is the focus of my design," said Huang in a report by in 2015.Īfter finishing the Ogilvy training program, Huang went to work as an art director at a domestic Chinese company. The difficulty of advertising is how to get to people's hearts. "Advertising is the combination of creativity and business. This experience opened up a broader creative vision for his future poster designs. On the contrary, he found everything very exciting and eagerly tried to learn all he could. The high-intensity speed of the program did not exhaust Huang in the slightest. His teacher, a respected designer from Taiwan, provided him a lot of guidance. Huang entered a training program in Beijing run by the British advertising company Ogilvy, which is based in New York. His third year on the job, he decided he wanted more. ![]() The job still had a major impact on his life as it raised his awareness on social issues. Huang's first job found him not working as an artist, but as a social journalist at a TV station. Interestingly enough, although he graduated from the Art College of Xiamen University. Some are describing his success with this and other posters for major films as "the rise of the Chinese designer."īorn in East China's Fujian Province, Huang gained an interest in painting as a child. The Chinese posters for Spirited Away won a flood of praise in China and abroad during the run up to the movie's Chinese mainland debut on Friday, causing poster designer Huang Hai to once again become the center of discussion. These excellent posters made me want to watch the movie again," Wu Qi, a freelancer living in Shanghai and a fan of the film, told the Global Times. "What a marvelous poster! It invokes the beautiful memory of watching Spirited Away for the first time. To her front left, the warm glow of a street lamp lights up the water, where the reflections of the white dragon Haku, a faceless man with a black body known as No-Face and a dark blue galaxy full of little twinkling stars can be seen around her. Under these words, Chihiro Ogino, the main character from the famous Japanese animated movie Spirited Away, walks barefoot down a railroad track covered in water. Chinese actor Jing Boran poses for a picture with characters from the Spirited Away.
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